I had help along the way from Gary Vaynerchuk of the Wine Library. I watched over 500 episodes of his Wine Library TV. I learned something in every single one: trust my palate and try new wines.

So for the last two years, I haven’t repeated wines. Every bottle has been something that I haven’t tried yet. The hope was that I would find wines that I preferred. The result was that I enjoy trying new things more than a specifc winery or region or varietal.

So what made Gary Vaynerchuk right? He made a promise, backed it up, and delivered. And did it in a Web 2.0 way.

The result: I am willing to drive 2+ hours each way to go to the Wine Library to purchase wines. Don’t get me wrong, if I can find the wine around the corner, I go there. But part of the whole experience of Wine Library TV has created a loyalty to Gary.

Web 2.0 is not a quick fix. But if you are willing to spend the next two years to multiply your business revenues by tenfold, then Web 2.0 is something to embrace.

In my house, I’m the only one that drinks wine. The kids like to smell the wine, usually claiming that they smell “strawberries on the edge.” Their training will have to wait a bit longer.

My goal was to try a different bottle of wine without repeating for a whole year. Having one glass per night as recommended, each bottle lasted about 4 nights. I kept my tasting notes and reviews on Cork’d, a social networking site for wine lovers.

Along the way I was inspired by WineLibraryTV, a great video podcast where host Gary Vaynerchuk tastes 2-4 wines, 5 nights per week. His podcast is fun and very educational, if not way over the top.

As of this post, I’ve tracked 134 wines in my Cork’d journal, which doesn’t include wines at friends houses or at restaurants or tasting events. What have I learned? I really enjoy tasting different wines!

So the plan is to keep going with the no repeat philosophy for as long as I can manage.