Darren is right on target. All too often my clients look for the quick fix or silver bullets. Networks take years to build and seconds to topple, so you have to be honest and authentic and human in your networks. This doesn’t mean that you have to be perfect. It is okay to make a mistake, but not to be a jerk.

And when people look at the value of social media in 3 years, those of us that are investing effort now may reap the rewards of our time and effort.

So no matter how much you look for the deal, there is no way to purchase experience and effort.