Just having a website no longer enough. And jumping on the latest online tactic will not create an effective result. Businesses need to develop an integrated online strategy, balancing their website, email marketing campaigns, search engine marketing, and social media.
Results are not instant; I emphasize building value over time. With proper planning, my clients’ online effort generates sales opportunities and amplifies customer loyalty.
The process of developing the strategy begins with a series of sessions where we define the target audience for the product or service, explore the definition of the product/service itself and identify the key competition.
Once the sessions are complete, I will write a detailed strategic plan for development of the project. This plan will include specific implementation tactics required to build the product/service for your business.
Side note: If you are interested in learning to build this online strategy yourself and would rather participate in a workshop, please check out the “Online Marketing Day of Thunder.”