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Author Archives: Howard Yermish

A Tale of Three Diners

By Howard Yermish | August 21st, 2010
A couple of weeks ago, I took a look at my schedule of meetings and such and started laughing: on one single day, I had three meetings at three separate diners. As a native of South Jersey, I knew that this was the epitome of the Jersey diner scene.
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“Super” Guarantee

By Howard Yermish | July 26th, 2010
If there is a problem with the business (that is a customer of SuperPages.com) and SuperPages.com cannot help resolve it, they will reimburse you up to $500. SuperPages.com is protecting their customers, that is, businesses that advertise with them. It has nothing to do with being "super" like the yellow capes suggest.
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Racing Toward The Wall at 5,000

By Howard Yermish | July 21st, 2010
You probably didn't realize this limit when you started. In fact, you probably didn't realize that you had other options that were designed to do exactly what you wanted in a much more efficient manner. Options that weren't limited to only 5,000.
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The Main Thing Is

By Howard Yermish | July 17th, 2010
The other day I was on a conference call with lots of very talented people. The discussion turned to usability and simplicity. The following quote emerged.
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Email Subjects Should Help Us Both

By Howard Yermish | July 7th, 2010
Perhaps you run a tire store, and your customer sends a message with the subject, "Tires." Just imagine for a moment, looking through hundreds of emails and seeing the subject, "Tires." Might make you want to scream.
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Social Media Summer Camp

By Howard Yermish | May 27th, 2010
Just a quick post to invite you to the Philadelphia Business Journal's Social Media Summer Camp. Here is the schedule of the sessions: Wednesday, June 2nd: Social Media 101 (featuring me!)
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Early Adopters and Free Dessert

By Howard Yermish | May 25th, 2010
By checking in on Foursquare, we were doing exactly what Carrabba's wanted us to do: share our loyalty and eating preferences with our network of friends. And the promise that Carrabba's made to the community on Foursquare was simple: If you check in more than anyone else, you deserve dessert.
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Follower Ratio on Twitter

By Howard Yermish | May 24th, 2010
Here is the thing about ratio. You want to have the ratio of followers (those who follow you) to those you follow as 1:1 or better. If you have 20 followers and you are following 10 people, your ratio is 2:1. New users to Twitter typically have the reverse - 10 followers and following 20 - 1:2. If you are trying to follow tons of people, Twitter "stops" you at 2000 people (a ton) that you can follow. So once you follow 2000 people, you will need to have 2000 people following you before you can follow more people.
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Six Questions to Improve Your Email Marketing

By Howard Yermish | May 12th, 2010
Every time I receive an email marketing message, there is a cumulative psychological effect. This can be positive or negative. In an effort to improve your email marketing efforts, you need to stop thinking about the size of the list and focus on one perfect customer.
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Thank You TicketLeap

By Howard Yermish | May 11th, 2010
I've been using TicketLeap for my events for over a year now and I've been very happy. It doesn't matter whether your event is for 5 or 5,000 people and there are no ongoing monthly fees. They are an Internet company, but located locally in Philadelphia, founded by a couple of Wharton graduates. So if you are having an event, give them a try.
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