Monthly Archives: July 2010

Monthly Archives: July 2010

“Super” Guarantee

By Howard Yermish | July 26th, 2010
If there is a problem with the business (that is a customer of SuperPages.com) and SuperPages.com cannot help resolve it, they will reimburse you up to $500. SuperPages.com is protecting their customers, that is, businesses that advertise with them. It has nothing to do with being "super" like the yellow capes suggest.
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Racing Toward The Wall at 5,000

By Howard Yermish | July 21st, 2010
You probably didn't realize this limit when you started. In fact, you probably didn't realize that you had other options that were designed to do exactly what you wanted in a much more efficient manner. Options that weren't limited to only 5,000.
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The Main Thing Is

By Howard Yermish | July 17th, 2010
The other day I was on a conference call with lots of very talented people. The discussion turned to usability and simplicity. The following quote emerged.
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Email Subjects Should Help Us Both

By Howard Yermish | July 7th, 2010
Perhaps you run a tire store, and your customer sends a message with the subject, "Tires." Just imagine for a moment, looking through hundreds of emails and seeing the subject, "Tires." Might make you want to scream.
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