Suggestions for Facebook Fan Page

By Howard Yermish | November 24th, 2009

Recently, I answered the question posed on LinkedIn, “What are some suggestions for creating a Facebook Fan Page for a business that will stand out?”

A bunch of good suggestions were posted. My answer to this was as follows:

It isn’t so much about the features. Instead it is about the engagement with customers. Many users do not want to install additional applications so if your fan page requires this, it may potentially turn off users.

Post content that your audience wants and can engage with. Be there and respond to questions and feedback from customers. Make sure to balance the number of posts and updates so you don’t annoy your audience and send them away.

Finally, if you have created a really great piece of content (video, article, etc.), encourage your audience to share the content to their own networks. Remember that a Fan page isn’t about broadcast; it is about stimulating natural conversation.

What are your suggestions?

  • Facebook
  • Twitter
  • LinkedIn
  • del.icio.us
  • Digg
  • StumbleUpon
  • Reddit
  • FriendFeed
  • Posterous
  • Google Bookmarks
  • email
This entry was posted in Writing. Bookmark the permalink. Both comments and trackbacks are currently closed.
  • Very good point about engaging with customers on your Facebook business fan page. And you're on target; it should not be about broadcasting, it's really about establishing a natural two way conversation, much the same as talking face to face. Thanks for sharing Howard. Very much appreciated my friend!
blog comments powered by Disqus

  • LinkedIn Power Session

    Friday, March 19 • 8a - 10a
    Click for Tickets
    In this workshop you will to use this business networking tool to make more powerful connections, promote your expertise, as well as research companies and prospects. Whether you are new or looking for ways to be more effective with LinkedIn, you are sure to learn at least 7 things that you can do immediately to leverage this online network. The cost for this 2-hour workshop is $30 per attendee and limited to 15 participants. Advanced registration is required for attendance.