Dead Fish and Car Salesmen

On the heels of a very bizarre incident at Petsmart involving $3 worth of fish, a 14-day guarantee and the lack of the fish carcass, I was pleasantly delighted to see the following article from Web Worker Daily:

My favorite point from the post was at the end:

“So, Lesson #16, don’t treat your customers as opponents to be beat. If you do, they’ll eventually think of you that way, too, and eventually move on to someone who’ll work with them instead of against them.”

For me, I take a collaborative approach with clients, which isn’t the easy route. But when a client relationship becomes adversarial, neither client nor vendor win.