We Should Be Sword Fighters!

Jumping on the latest social media trend is about as absurd as a law firm declaring, “We should be sword fighters!”

Just because you can join Facebook or Twitter, doesn’t mean that it is appropriate for your business.

Instead of the typical bandwagon approach, take two steps back and gain some perspective.

• Who are your customers?
• What are the conversations around your product or service or expertise?
• Where are the conversations happening?
• How can you shape these conversations to benefit your customers and your business?
• Why will your actions be relevant to your business?

Knowing the basics does not equal doing the basics. So talk with one of your favorite customers and really focus on listening. Let them direct the conversation and you might learn where the opportunities really are.

Then you can start developing your social media strategy.

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