Monthly Archives: September 2008

Monthly Archives: September 2008

Reaching the Right Audience

By Howard Yermish | September 1st, 2008
It happens at least once per week, if not more. A friend, colleague, client or prospect asks for the silver bullet. “How do I reach my target customers?” The typical answer (old) is to buy a lot of ads in hopes that millions of people will see them and somewhere in the millions, your target [...]
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