-

Sandy and Howard change the world of marketing with two microphones and a chess clock.
Listen to the audio podcast »
-
Recent Items…
- A Tale of Three Diners
- “Super” Guarantee
- Racing Toward The Wall at 5,000
- The Main Thing Is
- Email Subjects Should Help Us Both
- Social Media Summer Camp
- Early Adopters and Free Dessert
- Follower Ratio on Twitter
- Six Questions to Improve Your Email Marketing
- Thank You TicketLeap
- Implementing @ Anywhere
- Simple Tip for a Paperless Office
- Default Behavior: Toasted Bagel
- Gina Nails It
- Facebook’s Slippery Slope
There are no shortcuts. Whether it is blogging, social networks or simply owning a business. Darren Rowse from Problogger brings us this post:
Darren is right on target. All too often my clients look for the quick fix or silver bullets. Networks take years to build and seconds to topple, so you have to be honest and authentic and human in your networks. This doesn’t mean that you have to be perfect. It is okay to make a mistake, but not to be a jerk.
And when people look at the value of social media in 3 years, those of us that are investing effort now may reap the rewards of our time and effort.
So no matter how much you look for the deal, there is no way to purchase experience and effort.