Email Marketing – In the customer's mind

So often, email marketing bugs me. Companies forget that in order for email marketing to really be effective, the customer has to actually be interested in the message. So when I received a short message from Lens.com today, I was totally blown away.

No ads, no sales, no special offers, no testimonials, just a short message from another good human. So after having a fabulous customer experience with a recent order from Lens.com, they have absolutely solidified themselves in my mind as a company that I can commit to in the future.

Thank you, Jennifer Cole.

•