During the recent “Hope for Haiti Now” event, my wife and I watched the concert and kept asking the question, “Who is that performing?”After a couple of random guesses, I handed her my phone and fired up Twitter.
As expected the top trend was “Hope for Haiti Now” and people were tweeting comments about the performers. Sometimes people would name the wrong person, but overall, the crowd answered the question within seconds of the next performance starting.
That was a global event and the collective mind was hard at work. But that collective mind happens all of the time: you can learn from it or you can ignore it. As a business owner, I’m more inclined to try to find a competitive advantage using this resource.
And after using the collective mind that is Twitter, I’ve used it to prototype a new variety of my service, which I’ll be announcing mid-February.
(Shameless plug) But if you want some insight how you can use Twitter for business, please consider registering for the “What in the Heck is Twitter?” workshop on February 16, 2010 at 8:30a.





Open your “Window” for the Weather
Again, an example of the “Collective Mind” that Twitter often displays. Trending topics now has localization for some cities. Of course you can always Twitter search to see very specific things in your area and related to keywords.
My question for the day is whether someone has rigged a snow thrower to Tweet, along the same lines as the Twittering Office Chair.
(Again, a shameless plug) Looking on more insight into how you can use Twitter for business, please register for the “What in the Heck is Twitter?” workshop on February 16, 2010 at 8:30a. It is only $15.